A quick Google search of the existing SEO companies and SEO firms will likely turn up thousands of possible results. Generally speaking, all of these firms have the potential to help you turn your start-up or middle-scale business into a more profitable venture.
Unfortunately while many of these firms might boast about being the best SEO companyout there, not all of them can truly deliver on their promises. To help you find a truly competent company, listed below are a few key traits that you should look for in your potential SEO provider. By arming yourself with knowledge of these necessary pieces beforehand, you can save yourself from making a potentially costly investment mistake.
Strategies should be Goal-oriented
The first thing that you should look for in your SEO company is their strategy or game plan. They should be willing to work for your benefit and take your brand and needed results into consideration. If they are not willing to collaborate with you and inquire about your personal business goals, then they might not have your interest in mind. An SEO company that prioritizes their own goals over yours is not only one that is selfish but also one that likely lacks experience in working with clients.
Additionally, the end goal that the best SEO firms should work towards is an overall improvement in your revenue and not merely an increase in your online traffic. After all, not all traffic will necessarily benefit your company. The type of traffic that will truly bring you a hefty return on investment is one that delivers more sales, investments, subscriptions, and truly brings in actual investors and clients.
Consultations and Client Advising
Naturally, there are certain trade secrets that SEO companies cannot share with their clients. Nevertheless, it is important that you get some form of consultation from your provider. Consultations usually require monetary compensation so you should get your money’s worth at the very least.
In relation to the first trait, your SEO provider should be able to enlighten and educate you on the issues that you need to address regarding your website and SEO needs. It is especially important for owners of start-up companies to learn the basics of SEO and the actual services that an SEO company can offer. By prioritizing the importance of building a sense of trust with the client, the SEO consultant will also find it easier to establish a more long-lasting business relationship.
Placing Value on the User Experience
Aside from bringing in more web traffic, the best SEO company will also place great value on the actual user experience. After all, if a visitor is unable to understand the layout of a website or find what they need then they will not likely linger long enough to make an actual sale.
Again, similar to the importance of building a rapport with the business owner, the SEO consultant should also aim to establish rapport with the actual website users. Your chosen company should be able to demonstrate just how important the user experience is in bringing long-term and profitable web traffic. They should be able to provide you with a brief walkthrough of the possible issues that you could encounter with a certain design element on your site.
Practicing what they preach
A reputable SEO company is one that has carefully implemented their proposed strategies and goals onto their own website. After all, if their proposed optimization schemes are truly effective then they should be using those techniques for their own benefit. Make sure that you take the time to scrutinize the various features on their pages and check that the header tags, meta data, and title tags have all been properly optimized.
A Perfect Client Match
While it could be a wise choice to work with an SEO company that has a wide and extensive client list, it is ultimately better to choose a provider that is familiar with your specific needs. After all, if a company has worked with numerous past clients that have similar needs or businesses then they likely already have a working strategy in place that can provide guaranteed results. What works for one industry will not necessarily work for all, so it is better if the company you choose is already familiar with what works for the specific needs in your industry.
Providing Concrete Results
Though you can take the various feedbacks and testimonials of other satisfied clients at face value, the best way to test the effectiveness of a particular SEO company is to see the results for yourself. Go through the websites of their past clients and take note of the most prominent keywords. Afterwards, type in those keywords onto the search bar and see just how high they rank on the search engines.
A high rank could serve as a good indicator of their effectiveness as an SEO provider. Nevertheless, the Google search engine in particular can change its algorithm on an almost daily basis and this could affect the final rank of a certain site. For that reason, it is best if you take all of these traits into consideration before you choose your final SEO company.
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